PTFCMap.com
An interactive, web-based platform developed to re-introduce Providence Park to fans following the clubs’ $75MM stadium renovation in 2019. Designed as a centralized guest resource hub – containing F&B, logistics, transportation details and more – to maximize fans’ match-day experience. One of the first custom platforms of its kind in MLS and NWSL.
SET PIECE
A free, custom web-based video game, inspired by the iconic supporters’ chant. “Set Piece” featured seven Timbers-centric illustrated game pieces and special Oregon-themed backgrounds. It was the first team-developed, web-based video game in MLS.
RCTID.com
A digital scrapbook – an online Timbers family photo album – of every axe portrait taken in club history. A site designed for building community by creating a forum/archive for fans to tell their stories. [Occuring every five years since 2011, the club has hosted a free, professional photoshoot for fans to celebrate their individual PTFC style, as inspired by the clubs’ OOH creative during its MLS launch.] This special legacy program, since inception, included shooting, editing and sharing over 10,000 photos.
ANNUAL MEMBER RENEWAL MICROSITES
Digital hub developed annually to support season ticket holder renewal campaigns. Drove design, structure and content creation for each microsite; platforms included personalization, interactive widgets and video elements to further enhance the experience. Both clubs annually ranked at the top of their respective leagues in retention rates, a critical revenue generation initiative.
