ORIGINAL VIDEO PROGRAMMING // RCTID PRODUCTIONS
Multi-episode keystone video series – the club’s own version of original, club-centric entertainment programming – aimed at deepening and growing engagement in the brand. Each short was a top-10 performing content piece, by views and engagement rate, across core social and web platforms during 2018, with the “The Rivalry” #1. “The Rivalry” also generated significant social conversation, including this post from the celebrated documentary filmmaker Ken Burns. “The Rivalry” and “Hibernation is over” are embedded below.
THORNS FC PLAYER VIDEO SURPRISE
Part of the club’s 2014 Spread the Love campaign – featuring USWNT stars Alex Morgan, Tobin Heath and Rachel Buehler Van Hollebeke – a short form video aimed at building community and driving positivity/connection. Top-2 all-time performing video on Thorns YouTube page (for non-highlight/original content).
PTFC x PROVIDENCE // BABY BLANKETS
A custom-designed, club-themed baby blanket and grassroots campaign. In partnership with Providence Health & Services, thousands of blankets were distributed for free to the family of every newborn baby born at an Oregon based Providence hospital during 2017.
THORNS IN FRANCE
An immersive storytelling initiative to highlight the club’s nine 2019 World Cup participants. Featured a diverse content mix across various forms of media, including videos, podcasts, recurring journals and written features. Also included a consumer product and logo design component. The “Thorns in France” campaign generated 500,000+ engagements across the club’s social channels and was one of the top sell-through lines that season.
