TikTok PARTNERSHIP
Part of the leadership team that crafted and executed a cross-functional partnership with TikTok. Spanning both teams, the deal included the integration and build-out of assets across the club matrix. Led the launch, development and ongoing content strategy for the clubs’ TikTok channels, growing the channels from “0” to one of each league’s top-tier, highest-engaged accounts.
“MIC’D UP” SERIES
Multi-part social series exclusive to TikTok, executed with players from both clubs. Consistently high performing campaign exceeding 675,000 total views across all posts.
“TRUE LOVE” VIDEO
Video piece launched to celebrate the return of fans – following COVID restrictions – to Providence Park in 2021. Designed as a social-media centered piece to generate conversation and connection, and help remind and reinforce to supporters why they first fell in love with the club.
THE VICTORY LOG TRAVELS TO COLUMBUS
In partnership with Daimler Trucks NA, and in celebration of the Timbers first MLS Cup appearance, the club transported the iconic victory log over 2,000 miles from Portland, OR to Columbus, OH. The story, status and travel update(s) of the log were the most trafficked collection of content pieces for the week leading up to the match.
